Chroma Sports are delighted to announce a significant seven-figure investment by leading gaming and entertainment company, Editec UK.
The investment will see Chroma develop a number of sports digital and fantasy games products and will ensure Editec are at the forefront of developments on the digital landscape in their core markets in Africa and emerging markets throughout the world.
Paddy O’Clery, Chroma CEO said: ‘Editec have shown great desire to not only exceed the digital offering in their heartlands but to push well beyond and into the future. This investment will ensure Editec customers – through their gaming brands – will continue to have an excellent online and in-store experience.’
The investment will allow international digital developer Chroma, whose clients include Sky Sports, Racecourse Media Group and News UK, to further grow their client base and increase the number of digital products it offers. Chroma will continue to work alongside its core customer base of media owners, broadcasters, sports rights holders and gaming companies. Their in-depth knowledge in sport allows them to roll out cost effective white label game solutions, through to fully managed websites and apps with payment, data and content support 24/7 all year round.
Franck Attal, CEO of Editec; ‘We’re looking to Chroma to deliver scalable, robust and dynamic sports gaming products for our partner premierbet.com brands. They’re ideally suited to continue to help us bring entertainment excellence to our customers in the exciting online world and the unique challenges our markets bring.’
The EDITEC group is represented in over 20 countries and in each of its operations contributes to the economic wealth through payment of corporate gaming taxes in line with the welfare donations which support the local communities in healthy, educated and thriving societies. Established in 1997, it has over 50,000 point of sales across its footprint providing gaming, lottery and sports betting services.
Headquartered in London (UK) with offices in Paris (France), Gothenburg (Sweden) and Bucharest (Romania), the gaming and entertainment companies set up, operate with their own local operational and commercial management teams. This proven and experienced business model shows the rationale of how an organisation can create, deliver and capture value in different economic and social environments. The structure of the model then creates EDITEC’s successful business strategy which in turn will allow for a sustainable and profitable business in each country within which it operates for the long term.